|Adidas have officially unveiled the latest British Cycling kit which will be worn by all British national teams for both 2013 and 2014. A series of pictures have been released in which the kit is modeled by multiple Olympic gold medalist Sir Chris Hoy. The sportswear giant continues its successful seven-year partnership with British Cycling, despite the closely related Team Sky switching from Adidas to Rapha for 2013.
Chris Hoy models the new British Cycling jersey made by Adidas. Photo © British Cycling
The new kit is radically different from the popular half red and half blue kit which British Cycling teams previously used, with the new version bearing a much closer resemblance to the Stella
McCartney-designed Olympic kit worn by Team GB cyclists in the summer. White and navy blue have returned strongly, with the central feature of the jersey being a Union Jack motif. Gatorade and Sky continue their sponsorship with placed logos.
As is customary with kit launches at the cutting edge of sports technology, Adidas have sought every possible minor technological improvement. A new feature is the aerodynamic ‘leading edge’ of the jersey which Adidas claim replicates the ‘front of an aeroplane’s wing.’ The materials used seek
to combine ‘the aerodynamics of time trial skin suits with the comfort of elite stage race jerseys,’ and as with all things British Cycling, we can be sure that no innovative stone will have been left unturned in the pursuit of the aggregation of marginal gains, Dave Brailsford’s famous formula for victory.
Replicas of the jersey will be available in February. Photo © British Cycling
Replica kit will be available for purchase in February, allowing fans the opportunity to imitate their heroes.
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